Ryor
Studio ŠulcRyor is a Czech cosmetics brand focused on natural ingredients and high-quality skincare. The original visual identity primarily appealed to an older clientele, and my goal was to help the brand attract a younger generation, for whom skincare has become increasingly popular in recent years. Packaging sells – which is why it’s a shame when high-quality ingredients are overshadowed by outdated labels.
In my design, I retained playful colors and floral motifs, giving them a more minimalist look to better align with current trends in the cosmetics industry. The key feature of my proposal is the lids with embossed geometric patterns. The pattern on the lid refers to the main ingredient of the product, making it easier for customers to navigate between different product lines. Additionally, the embossed motifs on the lids help visually impaired individuals identify the product by touch.
The dispensers are designed to be universally compatible with any product and product line that Ryor offers. The color combinations of bottles and lids are interchangeable according to the needs of individual products.
This design bridges the brand’s tradition with modern aesthetics and functionality. It preserves key elements such as the connection to nature and color diversity while reflecting current trends and market needs.
In my design, I retained playful colors and floral motifs, giving them a more minimalist look to better align with current trends in the cosmetics industry. The key feature of my proposal is the lids with embossed geometric patterns. The pattern on the lid refers to the main ingredient of the product, making it easier for customers to navigate between different product lines. Additionally, the embossed motifs on the lids help visually impaired individuals identify the product by touch.
The dispensers are designed to be universally compatible with any product and product line that Ryor offers. The color combinations of bottles and lids are interchangeable according to the needs of individual products.
This design bridges the brand’s tradition with modern aesthetics and functionality. It preserves key elements such as the connection to nature and color diversity while reflecting current trends and market needs.
