A range of mens's cosmetic products
Studio Šulc
When creating a new men's cosmetic line for the Czech brand Ryor, I focused primarily
on creating a clear and recognizable visual identity, which the brand has been woefully lacking for several decades. The result is that its products blend in with the competition
and do not stand out among dozens of similar products.
The company's management is aware of its weak position on the market and the absence of its own identity, however, its business strategy is based, in my opinion, on the utopian idea that it is possible to offer customers a quality product at an affordable price by minimizing the costs of packaging and graphic design. However, I consider this approach to be a fundamental problem, because in the real world of marketing, the packaging and visual identity is what sells, especially for cosmetic product.
With my design, I wanted to show the company's management how crucial the visual aspect of the product plays and that even while maintaining the same content, their cosmetics can have a premium feel.
Another equally important aspect that I focused on is the current absence of visually attractive packaging for men on our market. The vast majority of products offered today still carry a distinct feminine handwriting accent, built on stereotypes of masculinity, often balancing on the edge of bad taste.
At the same time, many men, as well as women, would appreciate a decent, pleasant, eye-pleasing and valuable visuality that would not seem obsequious.
One that they would not be ashamed to buy, use and have in their bathroom. We can perceive this as a manifestation of male vanity or posturing, but in our environment, where supply is determined by demand, it is important that everyone can find a product that is comfortable for them.
The final design is based on the requirements for clarity, visual and user simplicity and the need to create a clear visual identity.
The result is a comprehensive and functional series inspired by the principle of canisters, which is directly acknowledged in their form. The appearance is based on elementary geometric shapes of solids – cuboid, sphere, cylinder and bevel.
The series is complemented by glass bottles inspired by turbines and aircraft propellers.
The whole should evoke directness, progress, modernity and technicality with its morphology.
The company's management is aware of its weak position on the market and the absence of its own identity, however, its business strategy is based, in my opinion, on the utopian idea that it is possible to offer customers a quality product at an affordable price by minimizing the costs of packaging and graphic design. However, I consider this approach to be a fundamental problem, because in the real world of marketing, the packaging and visual identity is what sells, especially for cosmetic product.
With my design, I wanted to show the company's management how crucial the visual aspect of the product plays and that even while maintaining the same content, their cosmetics can have a premium feel.
Another equally important aspect that I focused on is the current absence of visually attractive packaging for men on our market. The vast majority of products offered today still carry a distinct feminine handwriting accent, built on stereotypes of masculinity, often balancing on the edge of bad taste.
At the same time, many men, as well as women, would appreciate a decent, pleasant, eye-pleasing and valuable visuality that would not seem obsequious.
One that they would not be ashamed to buy, use and have in their bathroom. We can perceive this as a manifestation of male vanity or posturing, but in our environment, where supply is determined by demand, it is important that everyone can find a product that is comfortable for them.
The final design is based on the requirements for clarity, visual and user simplicity and the need to create a clear visual identity.
The result is a comprehensive and functional series inspired by the principle of canisters, which is directly acknowledged in their form. The appearance is based on elementary geometric shapes of solids – cuboid, sphere, cylinder and bevel.
The series is complemented by glass bottles inspired by turbines and aircraft propellers.
The whole should evoke directness, progress, modernity and technicality with its morphology.
